Bob's Burgers & Brew Merchandise
October 2025 - December 2025
Project Overview
Client Bob's Burgers & Brew
Role  Merchandise Designer
Duration October 2025 - December 2025
Objective
Design a cartoon-style character & merchandise to represent Bob's Burgers & Brew's best-selling burger, the Bonanza Burger. 
Overview
The Bob’s Burgers & Brew merchandise project focused on creating a cohesive, character-driven identity around the restaurant’s best-selling item, the Bonanza Burger. The goal was to translate the brand's energy into a playful, cartoon-style system that could extend across apparel and promotional products.
The final direction blends retro diner aesthetics with modern, bold graphics to appeal to a wide audience. By introducing a mascot-style character (“Bobby”), the design creates a recognizable, repeatable visual that reinforces brand personality while keeping the tone light, fun, and approachable.
Process
The project began with exploration into vintage food mascots and classic American diner branding. Early sketches focused on simplifying the burger into a character that felt expressive and memorable, while still clearly representing the product.
Typography exploration played a key role, combining bold serif display fonts with hand-drawn script elements to create contrast and hierarchy.
Once the character direction was established, I tested different compositions and lockups across merchandise formats. This included front/back apparel layouts, badge-style logos, and slogan-driven graphics like “Have a Bonanza!” and “Only the Best.” Each iteration focused on readability, scalability, and how the design would physically translate onto garments.
Final Outcome
The final design delivers a versatile merchandise system centered around a strong, recognizable character and bold typographic layouts. The assets translate seamlessly across t-shirts and hoodies, maintaining visual consistency while allowing for variation in placement and scale.
The combination of playful illustration, bold typography, and a limited color palette creates a design that stands out while remaining true to the brand’s identity. Overall, the project successfully elevates the Bonanza Burger into a memorable visual icon that can extend beyond merchandise into broader brand applications.
↑Back to Top