October 2025 - Present
Project Overview
Client RogueWave LLC
Role  Packaging Designer
Duration October 2025 - Present
Objective
Design a visually compelling packaging system for RogueWave’s Surfer Headphones that reflects the brand’s adventurous spirit while communicating product performance in extreme ocean conditions.
Overview
RogueWave creates headphones built specifically for surfers, which are engineered to withstand saltwater, movement, and high-impact conditions. The packaging needed to reflect that same toughness and freedom.
This project focuses on developing a packaging system that feels bold, athletic, and ocean-influenced while maintaining retail clarity and strong shelf presence. Because this is an evolving product, the packaging has gone through multiple iterations. We are continuing to refine structure, messaging hierarchy, and visual storytelling with each version.
Process
The project began with brand exploration and competitive research within the outdoor tech and surf culture sectors. I analyzed how action-sport brands balance performance messaging with lifestyle identity.
Each iteration refined typography, color blocking, information layout, and material feel. Structural considerations were also explored to ensure durability and protection during transport while maintaining cost efficiency.
Final Direction (Current Iteration)
The current packaging direction leans into an adventure-forward identity. Strong typography, high-contrast visuals, and wave-inspired textures emphasize durability and motion.
Messaging prioritizes:
Waterproof performance
Secure leash for big wipeouts
Battery life and durability specs
Lessons Learned
This project reinforced the value of iteration in packaging design. Small shifts in typography scale, material finish, or hierarchy dramatically change perception.
I also learned how important it is to align structural constraints, manufacturing cost, and brand storytelling simultaneously. Packaging must function just as well operationally as it does visually.
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